Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
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Summary
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Blink: The Power of Thinking Without Thinking is a bit less technical compared to How We Decide, but it presents a fresh perspective on the distinction between conscious decision making and unconscious processing. It offers diverse examples to help readers comprehend the profound impact of environmental stimuli and hidden data on our choices, even when we are not consciously aware of their influence. Moreover, the book emphasizes the possibility of training our conscious mind to recognize these influences and adjust accordingly. Surprisingly, it even delves into the intriguing subject of mind reading. All in all, this is an essential read for anyone seeking to understand human behavior.
I usually listen to fiction, but I decided to buy this book after listening to a free excerpt that ended up on my device. I was aware of the author's other book, "Tipping Point," and knew people who had praised it, but as someone who is more inclined towards fiction, I hadn't taken the time to try this author before.
The prologue of the book has a mysterious feel to it, which immediately grabbed my attention and I thoroughly enjoyed reading it! The author himself narrates the book and does an excellent job, each chapter left me pondering and I found myself explaining the author's main idea to multiple people. It's the kind of book that draws you in quickly, makes you think, and lingers in your mind even after finishing it.
My only complaint about the book is that it wraps up too abruptly. The beginning and middle of the book are well-developed, but the ending feels rushed, almost like a freshman thesis where the author runs out of time and hastily ties everything up.
Despite this minor issue, I would enthusiastically recommend this book to everyone I know!
After reading a few reviews of "Blink: The Power of Thinking Without Thinking," it became clear to me that there are two distinct groups with differing opinions. On one hand, there are those who criticize the author for not adhering to a central message. On the other hand, there are those who absolutely love this book. Personally, I align myself with the former group.
Malcolm Gladwell and his marketing team seem to excel at creating catchy titles and subtitles, but when it comes to writing, he falls short. His style is all over the place, touching on various themes, some of which appear to be related to the main message of the book, while others contradict it or seem unrelated altogether.
As I approach the two-thirds mark of the book, I find myself contemplating whether it's worth my time to push through until the end. It's not the worst book I've ever read, but I wouldn't go out of my way to recommend it.
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