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Summary
What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
If you're in search of a book that provides a straightforward comprehension of how marketing operates in the context of human behavior, then you should definitely grab a copy of "Contagious: Why Things Catch On." Jonah thoroughly explains the reasons behind the way things are with the support of factual evidence. Moreover, he openly shares all the research conducted. The most remarkable aspect is that he offers practical guidance on how to implement the concepts to enhance your product or business. Kudos to you, sir, for a job well done!
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