Pre-Suasion: Channeling Attention for Change by Robert Cialdini Ph.D.
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Summary
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.
This audiobook is an absolute gem. Believe me, it's a total game-changer. It's like the John Travolta of audiobooks, it'll totally blow your mind. You're gonna be obsessed with it.
I absolutely adored it. It was such a breeze to listen to, especially when I had it on 1.9x speed. It served as an excellent introduction to the concept of "priming the pump" when it comes to understanding human behavior.
After reading "Pre-Suasion: Channeling Attention for Change," I feel like I have gained valuable insights on how to effectively shape my communications to influence desired outcomes. This book has expanded my knowledge on the prevailing paradigms that serve as the foundation for the influential concept of "presuasion." It has equipped me with innovative strategies to make impactful first impressions on both clients and audiences.
This audiobook delves into the intriguing impact of context on a message. It emphasizes the significance of priming your audience's mindset before presenting your pitch, as it significantly influences the outcome. The concepts explored in this work are considered advanced persuasion techniques that are not widely understood, making them potentially potent and even perilous. The author's involvement in HRC has led some to question their intentions, and many are hopeful for their failure.
This audiobook can be a bit tedious at times, requiring some patience to get through the drier parts. However, the key lessons it offers are truly impactful. I highly suggest it for individuals who are committed to their craft in sales, marketing, or executive roles.
After going through this book, my entire perspective on human behavior and the factors influencing our decision-making process has been completely transformed.
I haven't read a business/management book since I retired ten years ago, so diving into "Pre-Suasion: Channeling Attention for Change" was quite a change of pace. I must admit, I've always found fiction more enjoyable.
"Pre-Suasion: Channeling Attention for Change" feels like a continuation of the techniques explored in "Influence." However, it may not offer anything groundbreaking, as many of the concepts discussed are not revolutionary at all. For instance, the idea that priming individuals with sexually-related content can lead to varied results has been understood by advertisers for a long time. If you're already familiar with "Influence" or similar books such as Richard Thaler's "Nudge," you might not find any new insights in this book.
I loved discovering how we, as social creatures, connect and engage with one another. It's truly fascinating how we constantly strive to learn and grow, with the hope of improving ourselves.
I'm really into social psychology, but man, the narrator for this audiobook was such a drag. They were slow and had no energy, so I ended up returning it pretty quickly. I tried giving it a few chances, but it was impossible to get into. It felt like I was listening to that dude from those old eye drop commercials.
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