Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story Audiobook [Free Download by Trial]

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber

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Summary

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can't tell it, you can't sell it. And this book tells you how to do both.